World Car Awards - Juror Profile




Car journalist by passion, industrial designer by profession, Carlos began his automotive career in Mexico writing and translating for Automovil Panamericano, part of one of the world's largest automotive editorials, Motorpress, based in Stuttgart.

After five years specializing in publications and automotive communications, he migrated to corporate communication at Mastretta Cars, the first company to develop and manufacture a 100% Mexican sports car, the Mastretta MXT. He developed the communication strategy, events, marketing, advertising and press contact program.

From 2012 to 2018 he worked for Autoexplora, the most recognized cars and lifestyle magazine in Mexico, as editor, responsible for the redesign, content structure, test drives managing, and editing.

For over 13 years Carlos has written hundreds drive tests and research articles for magazines, web, radio, TV and books, some of them published on magazine covers in several continents. Carlos drives an average of 150 new cars every year.