2027 World Car Awards Juror

ALESSANDRO LAGO

ITALY


Editor-in-Chief, Quattroruote

I began covering the automotive industry in 2000, while still a university student, when I founded OmniAuto.it, one of Italy's first digital publications dedicated to cars and mobility. Since then, I have witnessed the transformation of automotive journalism throughout the digital revolution, first as a journalist and later as Editor-in-Chief of Motor1.com Italy.

Since September 1, 2025, I have served as Editor-in-Chief of Quattroruote, the publication that more than any other embodies the heritage and future of automotive journalism in Italy. I believe in journalism that combines rigorous testing and in-depth analysis with an openness to new formats, languages, and platforms. Because the automobile remains a symbol of freedom, ingenuity, and passion, telling its story is both a privilege and a responsibility.