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World Car Awards - Juror Profile


ENGLAND
 


ERIN BAKER

Auto Trader, Vogue, Marie Claire, BBC TV and Radio, ITV, Telegraph, Goodwood

I'm Editorial Director of Auto Trader and the car contributor for Vogue and Marie Claire. I consult for Goodwood on industry relations and appear regularly on BBC radio and TV channels as well as ITV.
I advise OEMs and retailer groups on how to engage female consumers.
I head up Women Drive with Erin Baker - a series of content workshops for women, in collaboration with OEMs, aimed at narrowing the gender gap in automotive journalism by growing the pipeline.