World Car Awards - Juror Profile




Director of with 20 years of experience, reference and opinion leader in the automotive industry in Colombia.

A pioneer in promoting specialized information on the automotive world in the digital environment, he was in charge of various print magazines specializing in cars and since 2010 he is the director of, the main digital communication medium specialized in the automotive industry in Colombia.

In addition, the YouTube channel has become the most consulted channel to see reviews of new cars in Colombia, surpassing 200,000 subscribers and with more than 55 million views.

Likewise, he has covered on several occasions the most important Auto Shows in the world such as: Geneva Auto Show, Mondial del Auto in Paris, New York Auto Show and Detroit Auto Show among others.

And in recent years, he has tested an average of approximately 100 new models a year, both in individual tests, at launch events in Colombia and in other countries around the world; many of them are reviewed on the YouTube channel of @Autosdeprimera