Xia Dong began his automotive career working for Mercedes and then Ferrari as sales manager.
He became an automotive journalist in 1999 working for the Chinese edition of Auto Motor Und Sport. Shortly thereafter he and a team of journalists created two Chinese car magazines, China Auto Pictorial and Cars For You.
They now produce an annual Auto Catalogue highlighting the "best new" vehicles.
In addition, Dong founded, in 2001, the Chinese Car of the Year Awards.